Client - Oriflame

My role - Direction and edit  /  Producer

I got the chance to direct this colorful and playful mascara commercial for Oriflame's sub brand The One. The video was to target energetic, fashion interested young women in their younger twenties, which inspired me to use the brand colors pink and purple in a way to create neon like lines and an urban, clubby atmosphere. The dramatic lighting made it possible to cast a soft golden light around the eye area to highlight the effect of the product. 

EYES WIDE OPEN